Marketing and Sponsorship

Steelo Sports trying to disrupt MLB glove market

Daily / Tuesday, May 11, 2021
Steelo Sports Owner Steve Friend is "taking small steps to disrupt the corporate behemoths that dominate the manufacture of baseball gloves," according to Bill Shaikin of the L.A. TIMES. Friend's "one-man company" is the "first Black-owned company to supply gloves to contemporary major league players." As MLB officials "focus...

NHL links with Erin Andrews for multiyear clothing line deal

Daily / Tuesday, May 11, 2021
Fox' Erin Andrews has "signed a multiyear deal to bring her Wear by Erin Andrews women's sportswear collection" to the NHL, according to Jean E. Palmieri of WOMEN'S WEAR DAILY. Andrews launched her fashion line for the NFL in '19, and it has since expanded to the...

Progressive signs on to sponsor SRX Racing

Daily / Tuesday, May 11, 2021
Superstar Racing Experience has its first major non-endemic sponsor in Progressive, which is joining the new property for its inaugural season that starts next month. The sides are announcing the deal later this morning with terms undisclosed, aside from noting the deal is for '21. Progressive becomes...

Fanatics to run Suns' e-commerce, brick-and-mortar

Daily / Tuesday, May 11, 2021
Fanatics has added another NBA team to the roster of franchises for which it manages brick-and-mortar and e-commerce retail operations, with the Suns signing on with the Jacksonville-based company. Fanatics has already assumed operations of the Suns' Shop.Suns.com e-commerce site and is expected to take charge of the team’s...

Atlas

Sbblogs / Monday, January 1, 0001
Anheuser-Busch InBev sent shockwaves through the industry last week when the company announced CEO Carlos Brito would step down July 1 . When Brito and InBev took over Anheuser-Busch in 2008, many across the sports world feared that Anheuser-Busch would cut back sports...

Nabisco rolling out new Team USA campaign ahead of Tokyo

Daily / Monday, May 10, 2021
Nabisco is rolling out a new campaign as the official cookie and cracker sponsor of Team USA ahead of this summer's Tokyo Games. Nabisco's brands, which include Oreo, Ritz, BelVita and Chips Ahoy!, will team up with athletes including Simone Biles , Tom Schaar , and Melissa...

NYCFC puts local small business on sleeve as part of contest

Daily / Monday, May 10, 2021
NYCFC has signed a Bronx-based craft chocolate company to sponsor its left sleeve, becoming the first MLS club “to feature a small business on their shirts,” according to Frank Pingue of REUTERS. The club “surprised Sol Cacao with the prime advertising space to go along with the winning prize...

Sources: Nets could be in for new jersey patch, arena sponsors

Daily / Monday, May 10, 2021
The Nets are riding their success this season to a "slew of lucrative sponsorship deals that could culminate in the renaming of the Barclays Center," according to Kosman & Lewis of the N.Y. POST. Sources said that Nets Owner Joe Tsai is "aggressively scouting new corporate sponsors"...

Manchester United loses training kit sponsor deal

Daily / Monday, May 10, 2021
Manchester United has "missed out on a proposed new training kit deal" worth $281M over 10 years after Manchester-based company The Hut Group had "concerns about the supporters’ campaign to boycott the club’s commercial partners in protest at the Glazers’ ownership." ManU Managing Dir Richard Arnold was...

Ralph Lauren signs deal with MLB for team-specific merchandise

Daily / Monday, May 10, 2021
Ralph Lauren is announcing a partnership with MLB, designing three special collections in collaboration with some of baseball’s most-iconic teams. The first capsule will include the Yankees, Dodgers, Cubs and Cardinals. The collections will later expand to incorporate additional teams, including the Red Sox. Growing up in...