Sports and Society

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Sbblogs / Monday, January 1, 0001
Drone Racing League President Rachel Jacobson  is among the female leaders in sports pursuing unique forms of gender equality that many fans surely haven’t considered, per SBJ's Terry Lefton . “What I am pitching right now is a search for the first...

English soccer goes black on social to protest racism

Daily / Sunday, May 2, 2021
English men's and women's pro soccer teams were "joined by the sport's governing bodies and broadcasters in staging a social media blackout this weekend to protest online racism and bullying." The blackout, which includes Facebook, Instagram and Twitter, began Friday at 10:00am ET and "will run through" 6:59pm ET...

Pandemic and social media: Lessons learned

Weekly / Monday, April 26, 2021
Sports executives shared some of the lessons the pandemic has taught them about leveraging social media, digital and content more broadly, and outlined the pandemic’s short- and long-term effects on those areas. Compiled by Mark J. Burns   “This is inside baseball,...

Panda Global: It’s all about the balance

Weekly / Monday, April 26, 2021
In the early days of Panda Global, CEO Dr. Alan Bunney, a practicing physician, would find a corner of the hospital to hide in for a moment to send out a tweet about his players’ most recent tournament results in between treating...

Closing Shot: Radio Finds Its Voice

Weekly / Monday, April 26, 2021
In the spring of 1921, famed promoter Tex Rickard transformed 30 acres in Jersey City, N.J., into a massive wooden seating bowl, creating an appropriate setting for the much-hyped heavyweight fight between champion Jack Dempsey and French challenger Georges Carpentier set for that summer. Before...

Vegas Golden Knights: Player access drives strategy

Weekly / Monday, April 26, 2021
The first-person Instagram video of Vegas Golden Knights forward Alex Tuch celebrating a 5-4 overtime win on March 1, the first game with fans back inside T-Mobile Arena since a year ago, wasn’t exactly perfectly produced, but it represented one of the core tenets to the...

Mavericks: What works for us

Weekly / Monday, April 26, 2021
With more than 10 million social media followers, the Dallas Mavericks take a savvy strategy in driving fan engagement and revenue over a variety of social media platforms. Part of their success is a commitment to do things their own...

Raiders' Davis owns up to "I Can Breathe" tweet

Daily / Wednesday, April 21, 2021
Raiders Owner Mark Davis  "took responsibility Tuesday night for a tweet that appeared on the team’s official account in relation to the guilty verdict" for Derek Chauvin . The tweet read: “I Can Breathe 4-20-21.” An hour after the tweet went public, it "already had received nearly...

Leagues, unions react to Floyd verdict

Daily / Wednesday, April 21, 2021
Leagues, players' associations and teams all reacted late yesterday afternoon to the guilty verdict in the George Floyd murder case. The NBA and NBPA released a joint statement, saying they were "pleased that justice appears to have been served." They also said they would "redouble...